Senior Copywriter

Marketing · Toronto, Ontario
Department Marketing
Employment Type Full time
Minimum Experience Experienced

Are you a proactive, dynamic copywriter with a strong track record of writing and editing compelling marketing copy? 

Viva Naturals is searching for a senior copywriter who will play a key role in our content development process and will guide and direct our freelance copywriting resources. Our ideal candidate has a passion for health and wellness, a keen eye for detail and is ready to deliver effective and inventive copy for the Viva Naturals brand.

The Viva Vision:

Everyone at Viva Naturals believes in the power of healthy living. Through our commitment to creating exceptional health and wellness products, and our desire to make the world a better place, we want to empower our customers to live happier, healthier, and more meaningful lives.

We Make Wellness Possible:

Viva Naturals was founded in 2011 by a team of people who didn’t just know a lot about wellness – they made it their way of life. Ever since, we’ve brought like-minded individuals together to create some of the world’s best supplements, superfoods, and personal wellness products.

Our number one focus is making sure our products deliver nothing but Mother Nature’s finest, in combinations and concentrations that really, truly get results. That means ingredients that are natural, organic, and non-GMO, and formulas that are free from unnecessary additives, fillers, sugars, or dyes. And, we like to do it all responsibly, ensuring the health and wellbeing of our partners, and our planet. 

The Role:

Reporting to the COS and directing freelance resources you will work with colleagues to research, conceptualize and execute communication solutions for integrated, cross-channel products and initiatives for e-Commerce.

What you will do in more detail:

You will craft our messaging across all Viva Naturals platforms:

  • Web Copy (Amazon, vivanaturals.com, etc.) 70%

  • Product label copy 20%

  • Email messages (Vivanaturals.com, Krilloil.com) 5%

  • Social content (FB, Instagram, etc.)

  • Collateral for events and other branding opportunities

  • Internal branding initiatives (style guides, etc.)

  • Gain an understanding of the Viva Naturals brand and products working closely with our Product Development Managers,Marketing Manager, and channel team(s).

  • Research and understand market trends, and key messaging using consumer reviews via multiple online channels

  • Research claims related to the product and its usage to generate consumer insights to inform copy development

  • Support and optimize product launches (supplements, food, essential oils, personal care) by writing and reviewing label and IRC copy, product inserts and product descriptions templates

  • Write compelling introductions and other content for existing and new products on our channels (Amazon, Walmart, Jet, eBay, etc.) including video scripts

  • Create thoughtful, compelling and informative content on Vivanaturals.com, ensuring alignment to our vision and brand story - including advertising, banners, blog, and some social content, videos, etc.

  • Create email content and sales campaigns for Viva Naturals and Krilloil.com including new customer, welcome and re-order/re-engagement flows; work with marketing manager and agency as required and be prepared to be flexible as we develop this in house capability

  • Draft press releases, speeches and content for specialized events

  • Continually strive to understand the business needs of each project ensuring timelines are met in collaboration with our Commercialization Project Manager

What you have done to get here: 

  • Passion for health and wellness and experience creating superior creative for recognized health/wellness brand(s), ideally online/e-Commerce

  • Minimum 7 years experience means you bring with you an impressive portfolio

  • Experience guiding/directing freelance copywriting resources and ability to multi-task

  • You have the ability and versatility to write for different audiences and channels while aligning with our brand story consistently

  • Extraordinary written and oral communication skills - of course!
    A relevant degree or diploma is required

Viva’s Vivid Culture: 

The culture at Viva Naturals is the “secret ingredient” in our formula for success. We’re an employer of choice, and have won numerous awards for our culture, our growth, and our management. Here’s what it’s like working with us: 

  • Growing. We’re a growing, thriving, and purposeful organization on a mission to change the world.  

  • Driven. We’re driven by a set of core values that power our people and define everything we do.  

  • Diverse. Our team is made up of diverse and talented professionals who truly love what they do, and why they do it.

  • Dedicated. We work really hard to grow the Viva Naturals brand and make it accessible to people all around the world. 

  • Collaborative. Shared values and common goals help us form great partnerships and a fun, collaborative environment.  

  • Impactful. As a small, agile team, we offer impactful roles where contributions are integral to the business, and evident to everyone.

  • Exciting. We work hard, we move fast, and we have a lot of fun bringing our brand of health and wellness to the world. 

  • Ambitious. We are doing big things. That means even bigger opportunities for career– and growth-minded people. 

Where You’ll Find Us:

We work in a beautiful office customized just for us, complete with a brand-new gym and yoga studio! The office is conveniently located at Yonge & Sheppard in Toronto, steps from the Sheppard subway station.

If this sounds like the perfect role and organization for you, do not hesitate to apply, we are excited to speak with you! 


You're in good company.

 

 

Viva Naturals is an equal opportunity employer and encourages applications from qualified individuals. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.

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  • Location
    Toronto, Ontario
  • Department
    Marketing
  • Employment Type
    Full time
  • Minimum Experience
    Experienced